As more enterprises move to the cloud, customers expect seamless access from anywhere, anytime, and on any computer to multiple applications. Likewise, as most large corporations have hundreds of touchpoints under different labels, trying to handle them all will strain their IT departments. These problems require organizations to improve successful access management for their customers and their IT teams. That’s when implementing SSO helps a lot.
SSO stands for Single Sign-On, a single-point, holistic authentication, and access solution. With SSO, users are permitted via a single login to access a suite of applications, regardless of the device, technology, or domain.
However, you only need one set of login credentials to enter multiple applications with a Single Sign-On.
Let’s now look at seven key advantages of SSO.
1. Improves Efficiency of Employees and IT
A single point of entry can minimize the use of time and energy. With a Single Sign-On, it is possible to:
Reduce calls for support: Users with only one password would not need help as much to access all their applications.
Improve the user experience: There is no need to hop between several login URLs or reset passwords.
Mitigate security risks: On any laptop, in any web browser, employees can use their SSO login credentials without compromising security.
One of the most significant advantages of Single Sign-On is the potential to improve end-users’ efficiency.
2. Strengthens Security Capabilities
One myth about using an SSO solution is that protection is weakened. This seems to be valid in principle, but SSO will actually decrease password theft with common-sense practices.
Users are more likely to create a strong password and less likely to write it down because they are required to remember only one password for multiple applications. These best practices minimize the danger of password theft.
3. Combines with RBA (Risk-Based Authentication)
SSO gives one “key” to sign in using a single identity to multiple web assets, mobile apps, and third-party systems. You can combine SSO with risk-based authentication (RBA) for even more security. With RBA, user behavior can be monitored by you and your security team. This way, you will demand additional identity verification if you see any suspicious user activity, such as the wrong IP, or numerous login failures. If this fails, you will prevent the user from accessing it. This powerful combination will prevent data from being stolen by cybercriminals, hurting your web, or draining IT resources.
4. Decreases Password Fatigue
Security professionals rely on unique passwords for every single program in order to avoid cybercrime. This means the average user must remember hundreds of passwords for personal and workplace use. Unfortunately, this also leads to password fatigue. If customers have a hard time logging in, before you can convert them, they’ll abandon your site or app. The advantage of single sign-on is that there is only one password for customers to remember with all your applications.
5. Enhances User Experience
One of the most valuable advantages of SSO is the improved user experience. As repetitive logins are no longer required, a modern digital experience can be enjoyed by clients. Enterprise advantages include an increase in customer satisfaction and higher rates of conversion.
6. Prevents Shadow IT
Shadow IT refers to illegal workplace downloads. In the past, at office supplies shops, Shadow IT was limited to workers buying software. But the potential for risk increases as cloud-based downloads become more common. IT admins can utilize SSO to monitor what applications workers use to solve this problem. Identity theft threats should, therefore, be thwarted.
7. Increases the Acceptance Rates for Apps Technology should facilitate our lives, not trigger irritation. Making SSO sign-up or login simpler increases the likelihood that customers will accept your apps and use your app.